Scarcity and preference: An experiment on unavailability and product evaluation
نویسندگان
چکیده
منابع مشابه
Value, Scarcity, and Preference Polarization Value and the Perception of Scarcity Experiment 2: the Interaction of Value and Scarcity in Music Experiment 3: Polarization of Preferences for Paintings
It is well established that consumers infer value from scarcity, which Cialdini (1984) called the scarcity principle. We demonstrate the reverse of this effect of scarcity on perceived value – consumers infer scarcity of product supply from product attractiveness. We show that this effect arises from the operation of what we call “the value heuristic”. In addition, we show that the value heuris...
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ژورنال
عنوان ژورنال: Journal of Economic Psychology
سال: 1994
ISSN: 0167-4870
DOI: 10.1016/0167-4870(94)90007-8